The website will be an essential tool to communicate with customers and create a community. It will provide exclusive content and styling services. The book compliments the website and together they are a perfect combination of a minimalistic fashion guide. Tailored is unique - offering both a product and a service. The book showcases Tailored and the styling that one can expect when they use the service. All advice is fully bespoke - with a tailored experience depending on the individuals’ style, tastes and preferences. Working with real people is what we offer - no copy and paste advice - custom experience with genuine care to the individual. Tailored offers an instant messaging service, through a variety of instant messaging platforms for VIP clients. Tailored understand that people have busy lives and are there to assist on a day-to-day basis.
Tailored will be focused on e-commerce experience as the main delivery service. To give an opportunity to buy the book in the store, it will be possible by visiting stores with the same manifesto as Tailored, which is quality, minimalism and functionality. It would include stores like Joseph, Toteme, Galvan London, Filippa K.
Personalisation will be an important part of the Tailored brand. What customers really want is a personalized experience, tailored to their interests and needs. The customer experience will be the key brand differentiator for customers, more so than price and product. Personalised styling options, handwritten notes and special packaging will be Tailored’s specialty.
